Stephanie

Owner

Herstory

Growing up in a large family was incredibly challenging. With limited financial resources, we couldn't afford the indulgence of visiting a hair salon. As a young girl, I distinctively remember my mother buying one brand of hair conditioner, “Blue Magic.” Products for women of diverse backgrounds that tailored to the unique styles and textures of hair was limited and Blue Magic along with Sulfur 8, Royal Crown Hair Dressing, Luster Pink Moisturizer, and Dax Pomade was the products I remember on the market. Anyone who can relate know what Blue Magic is? I had difficulty learning and understanding my hair. I did not know the process it took to maintain healthy hair. I relaxed and colored my hair and caused severe damage. I made the decision to go natural the way my mother upkept me and my sister’s hair without using anything, but you guessed, “Blue Magic.” Eventually, I wanted something different. So, this led me to embark on a personal journey to discover healthier alternatives and I was pleased to find that natural products not only improved my hair health but also had a positive impact on the environment. Over the years, I have been getting complements from people on how healthy my hair looked but it wasn’t until I crossed paths with an unknown female that inspired me to embark on my entrepreneurial journey in the haircare industry. She said people like the idea of natural products. Honestly, it never crossed my mind, but she gave me something to think about. I started thinking about it often and questioning myself if this was what I wanted to do. Well, the answer was yes, I want people to get the same benefits and experience healthy, strong beautiful hair like me. 2019 was a pivotal year that transformed my life because this realization sparked my innovative mindset so, I outlined my strategy, established my objectives, and initiated a haircare revolution to transform perceptions and approaches to hair management. I embraced the challenge and transformed my passion into a tangible pursuit to deliver high quality natural products customers can use in their daily haircare regime. Each accomplishment boosts my confidence and propels me forward, shaping my journey to becoming the entrepreneur I am today.